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| Top 10 E-Commerce |
The Largest E-Commerce Sites in the World
E-commerce is the process of buying and selling goods or services online. It has become a popular and convenient way for consumers to shop for various products, from books and electronics to fashion and groceries. E-commerce also offers opportunities for businesses to reach new markets, reduce costs, and increase sales.
According to Statista, the global e-commerce market size was estimated at $4.28 trillion in 2020, and is expected to grow to $5.4 trillion in 2022. The COVID-19 pandemic has accelerated the growth of e-commerce, as more people shifted to online shopping due to lockdowns and social distancing measures.
But which e-commerce sites are the most successful and influential in the world? In this article, we will look at the top 10 e-commerce sites based on their monthly traffic, revenue, market share, and product range. We will also explore the features and strategies that make them stand out from the competition.
Amazon
Amazon is the undisputed leader of e-commerce in the world, with a market value of over $1.7 trillion as of October 2020. Founded by Jeff Bezos in 1994, Amazon started as an online bookstore, but soon expanded to sell a wide range of products, from electronics and clothing to groceries and cloud services.
Amazon has over 300 million active customers worldwide, and operates in 13 countries, mainly in the US and Europe. Amazon also owns several subsidiaries, such as Audible, Whole Foods, Twitch, and IMDb. Amazon’s revenue in 2020 was $386 billion, with $141 billion coming from its online stores.
One of the key features of Amazon is its Prime membership program, which offers free and fast shipping, video and music streaming, and exclusive deals for a monthly or annual fee. As of January 2021, Amazon had over 150 million Prime members globally.
Another feature that sets Amazon apart is its use of artificial intelligence and machine learning to personalize recommendations, optimize prices, and improve customer service. Amazon also invests heavily in innovation, such as voice assistants (Alexa), smart devices (Echo), and delivery drones (Prime Air).
JD.com
JD.com is the largest online retailer in China, with a market value of over $100 billion as of October 2020. Founded by Richard Liu in 2003, JD.com sells a variety of products, from electronics and appliances to fashion and cosmetics. JD.com has over 570 million active customers, and operates mainly in China, but also in Southeast Asia, Europe, and the US.
JD.com’s revenue in 2020 was $114 billion, with $104 billion coming from its online direct sales. JD.com is known for its unrivaled logistics network and delivery technology, which covers 99% of China’s population. JD.com owns over 1,300 warehouses, and uses robots, drones, and autonomous vehicles to deliver orders within hours or days.
Another feature that distinguishes JD.com is its integration of online and offline retail, through its JD Retail unit. JD Retail operates over 20,000 physical stores, including supermarkets, convenience stores, and pharmacies. JD Retail also offers omnichannel services, such as online ordering and in-store pickup, and smart store solutions, such as facial recognition and digital payments.
Walmart
Walmart is the world’s largest retailer, with a market value of over $400 billion as of October 2020. Founded by Sam Walton in 1962, Walmart operates over 10,000 stores and clubs in 24 countries, under various names, such as Asda, Sam’s Club, and Flipkart. Walmart sells a wide range of products, from groceries and household items to electronics and toys.
Walmart’s revenue in 2020 was $524 billion, with $41 billion coming from its e-commerce segment. Walmart has been expanding its online presence, especially in the US, where it competes with Amazon. Walmart offers free and fast shipping, curbside pickup, and delivery subscriptions, such as Walmart+ and Delivery Unlimited.
Another feature that makes Walmart a top e-commerce site is its marketplace platform, which allows third-party sellers to list and sell their products on Walmart.com. Walmart’s marketplace has over 75,000 sellers, and offers millions of products in various categories. Walmart also provides tools and services to help sellers grow their businesses, such as advertising, fulfillment, and analytics.
Alibaba
Alibaba is the largest e-commerce company in Asia, with a market value of over $700 billion as of October 2020. Founded by Jack Ma in 1999, Alibaba operates several online platforms, such as Taobao, Tmall, AliExpress, and Alibaba.com. Alibaba caters to different types of customers, from consumers and merchants to wholesalers and manufacturers.
Alibaba’s revenue in 2020 was $72 billion, with $51 billion coming from its core commerce segment. Alibaba has over 960 million active customers globally, and operates mainly in China, but also in other regions, such as Southeast Asia, Europe, and the US. Alibaba also owns several subsidiaries, such as Ant Group, Lazada, and Youku.
One of the key features of Alibaba is its ecosystem of services, which covers various aspects of e-commerce, such as payments (Alipay), logistics (Cainiao), cloud computing (Alibaba Cloud), and entertainment (Alibaba Pictures). Alibaba also leverages big data and artificial intelligence to enhance customer experience, optimize operations, and drive innovation.
eBay
eBay is one of the oldest and most popular e-commerce sites in the world, with a market value of over $40 billion as of October 2020. Founded by Pierre Omidyar in 1995, eBay is an online marketplace that connects buyers and sellers of various products, from collectibles and antiques to electronics and fashion.
eBay’s revenue in 2020 was $10.3 billion, with $9.6 billion coming from its marketplace segment. eBay has over 180 million active buyers worldwide, and operates in over 190 markets. eBay also owns several subsidiaries, such as StubHub, Kijiji, and Gumtree.
One of the main features of eBay is its auction format, which allows buyers to bid on items and sellers to set a minimum price. eBay also offers fixed-price listings, where buyers can purchase items at a set price. eBay also provides tools and services to help buyers and sellers, such as feedback ratings, buyer protection, and seller hub.
Rakuten
Rakuten is the largest e-commerce site in Japan, with a market value of over $20 billion as of October 2020. Founded by Hiroshi Mikitani in 1997, Rakuten is an online platform that offers various products and services, from books and electronics to travel and banking. Rakuten has over 100 million registered members in Japan, and operates in over 30 countries.
Rakuten’s revenue in 2020 was $13.4 billion, with $7.8 billion coming from its internet services segment. Rakuten also owns several subsidiaries, such as Viber, Ebates, and Kobo. Rakuten also invests in other e-commerce companies, such as Lyft, Pinterest, and Carousell.
One of the main features of Rakuten is its loyalty program, which rewards customers with points for every purchase they make on Rakuten or its partners. Customers can use their points to get discounts, coupons, or cash back. Rakuten also offers a variety of services, such as mobile, streaming, and gaming, to create a comprehensive online experience.
Flipkart
Flipkart is the largest e-commerce site in India, with a market value of over $20 billion as of October 2020. Founded by Sachin Bansal and Binny Bansal in 2007, Flipkart is an online platform that sells a range of products, from books and electronics to fashion and groceries. Flipkart has over 300 million registered users in India, and operates mainly in the domestic market.
Flipkart’s revenue in 2020 was $6.1 billion, with $5.4 billion coming from its e-commerce segment. Flipkart also owns several subsidiaries, such as Myntra, Jabong, and PhonePe. Flipkart also received investments from other e-commerce companies, such as Walmart, Tencent, and SoftBank.
One of the key features of Flipkart is its focus on customer satisfaction, which it achieves through various initiatives, such as free and fast delivery, easy returns, and no-cost EMI. Flipkart also offers exclusive products and deals, such as Flipkart SmartBuy, Flipkart Plus, and Big Billion Days. Flipkart also uses data and technology to improve its operations, such as supply chain, logistics, and payments.
Samsung
Samsung is the world’s leader in electronics and media sales, with a market value of over $300 billion as of October 2020. Founded by Lee Byung-chul in 1938, Samsung is a conglomerate that produces various products and services, from smartphones and TVs to semiconductors and biopharmaceuticals. Samsung has over 300,000 employees worldwide, and operates in over 80 countries.
Samsung’s revenue in 2020 was $197 billion, with $104 billion coming from its consumer electronics segment. Samsung also owns several subsidiaries, such as Harman, SmartThings, and Viv Labs. Samsung also invests in other e-commerce companies, such as Flipkart, Lazada, and Shopee.
One of the main features of Samsung is its e-commerce platform, which allows customers to buy its products directly from its website or mobile app. Samsung offers free and fast shipping, easy returns, and various payment options, including credit and debit cards, PayPal, and Samsung Pay. Samsung also provides customer service, support, and warranty for its products.
Another feature that distinguishes Samsung is its innovation and technology, which enable it to create cutting-edge products that meet customer needs and preferences. Samsung also uses artificial intelligence and machine learning to personalize recommendations, optimize prices, and improve customer experience. Samsung also invests in research and development, such as voice assistants (Bixby), smart devices (Galaxy), and foldable phones (Z Fold).
Etsy
Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Founded by Rob Kalin in 2005, Etsy is an online platform that offers various products and services, from jewelry and clothing to art and toys. Etsy has over 100 million registered members worldwide, and operates in over 30 countries.
Etsy’s revenue in 2020 was $1.7 billion, with $1.4 billion coming from its marketplace segment. Etsy has over 4.3 million active sellers and over 81 million active buyers globally. Etsy also owns several subsidiaries, such as Reverb, Depop, and Elo7.
One of the key features of Etsy is its community of sellers and buyers, who share a passion for creativity and originality. Etsy provides tools and resources to help sellers start, manage, and grow their businesses, such as feedback ratings, buyer protection, and seller hub. Etsy also offers various services, such as payments, shipping, and advertising, to facilitate transactions and increase sales.
Another feature that sets Etsy apart is its focus on sustainability and responsibility, which reflect its values and mission. Etsy strives to keep human connection at the heart of commerce, and to support social and environmental causes, such as diversity, inclusion, and carbon neutrality. Etsy also leverages data and technology to enhance customer experience, optimize operations, and drive innovation.
Wildberries
Wildberries is the largest e-commerce site in Russia, with a market value of over $20 billion as of October 2020. Founded by Tatyana Bakalchuk in 2004, Wildberries is an online platform that sells a range of products, from clothing and shoes to electronics and books. Wildberries has over 570 million active customers, and operates mainly in Russia, but also in other regions, such as Eastern Europe, Central Asia, and the US.
Wildberries’ revenue in 2020 was $6.4 billion, with $5.9 billion coming from its e-commerce segment. Wildberries has over 200,000 active sellers and over 40,000 brands on its platform. Wildberries also owns several subsidiaries, such as Ozon, Lamoda, and KupiVIP.
One of the main features of Wildberries is its logistics network and delivery technology, which cover 99% of Russia’s population. Wildberries owns over 1,300 warehouses, and uses robots, drones, and autonomous vehicles to deliver orders within hours or days. Wildberries also offers free and easy returns, and various payment methods, including cash on delivery, cards, and e-wallets.
Another feature that distinguishes Wildberries is its customer loyalty program, which rewards customers with points for every purchase they make on Wildberries or its partners. Customers can use their points to get discounts, coupons, or cash back. Wildberries also offers a variety of products and deals, such as Wildberries Smart, Wildberries Plus, and Wildberries Days.
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